Facebook Email - Creating Email Campaigns in Facebook

Within a flurry of new features within Facebook, it comes as no surprise that they have added email marketing to the list of business building tools!

Users can upload email contacts from other email marketing platforms and send emails directly through the Facebook platform.

You will find the tab "Marketing Emails" when viewing your Facebook page from the business manager.

Below that you will see an opportunity to upload contacts into the "Contacts" tab.

Facebook Emails is kept within your pages manager

The creative screen where you can design your email

Though on the outside another email platform doesn't sound like anything new, Facebook's new email tool does have some helpful integrations like a "Send Message" button.

This is a great feature for giving customers to opportunity to connect in a more direct way with your brand.

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The new email platform also has a very helpful mobile preview of your design so that you can ensure the formatting is correct before sending.

With all of the new features from Facebook, it's becoming evident that an entire "one stop marketing platform" is on the way, which will undoubtedly provide some powerful tools for business owners.

What are your initial thoughts? 

Do you think you will use this for your brand?