The Best Offers To Use In Your Facebook Ads

Your offer is what entices people (humans) to reach out and either enquire about your services or buy your product

​The "Perceived Value" of your offer is largely what drives successful campaigns on Facebook. If a large portion of people see an immense amount of value in your offer, there's a high likelihood the whole campaign will be a raging success!

Comparitively, if your offer is lacking in the value department, you will have a hard time with it on Facebook and your campaign will seldom deliver any result

Now you might be thinking, "I don't want to give discounts or lower my value with offers" and I'll tell you right now, you don't have to.

An "offer" is not just a discount. 

​Here are a few examples: 

• Get a $50 shopping voucher if you choose to go ahead with our quote
• Get 2x free system cleans when you get your solar system installed by us
• Get 30x new exclusive B2B leads each week guaranteed
• Book a free Facebook Chat to discuss which strategy works best for your business
• Take our Quiz to diagnose how you could do X better

​and so on..

As you can see, in the top two offers above, I've simply added value to my offers at a low expense

In the others, I've simply conveyed the value of solving a problem

There are no limitations, only a lack of creativity

How could you improve your current offer or construct a new one? 

Can you add more perceived value at a low expense?

Can you restructure the words/copy you are using to convey more value?

Be open to testing different offers.

​Even if it doesn't seem like it will work, test it anyway just to be sure

There's nothing wrong with crafting several offers for your business in an effort to see which works best

That's where a well-constructed Facebook campaign can be helpful

When it comes to testing these offers on Facebook, you'll want to be thinking about how to deliver it

Here are some ideas:

• A 30 second video explaining the offer (useful when education is required)
• A carousel ad with several before and after pics (beauty and fitness business' need not bother as Facebook doesn't like body pics)
• A slideshow, created within Facebook to convey the offer quickly
• A lead generation campaign, which opens a customizable form in Facebook (a great place to start for anyone wanting more leads)
• A collections campaign, which opens an "instant experience" (landing page) in Facebook (More so for ecommerce business selling products online)

​

Those are the more common ways we deliver offers when setting up new campaigns for clients

The most common question we get asked at this point is, "Great, I've got a few offers to test, how much should I spend?"

We test on a 4 day cycle.

We take an assumption, craft a vehicle (campaign) to test it, let it run for 4 days and then assess our results. Simple.

As an example, say I want to test my two new offers.. 

I craft 3-4 ads for each offer in Ads manager, whilst targeting the same audience. 

I then leave the campaign running at my preferred budget for four full days

After four days has past I then see that offer #1 is working the best so I leave it running, and switch off the other offer

The 4 Day Cycle is a simple test and measure structure

At this point you might look to see which offer generated the most leads or sales (by at least 50% to be statistically significant) and then switch off the under performing offers

Now to answer the question of "How much?", I would recommend setting your budget to whatever you can comfortably afford over the 4 days of your testing cycle, with a minimum spend of $10 per day


As this is all generalised information, if you are unsure about how to make it work for your business, feel free to book a Free Facebook Chat to set your strategy


In conclusion, your offer is one of the quickest ways to more successful Facebook Campaigns, as they only take a bit of brainstorming, a touch of creativity and a solid structure to test them with

I hope you found this helpful!​