Your offer is what entices people (humans) to reach out and either enquire about your services or buy your product
The "Perceived Value" of your offer is largely what drives successful campaigns on Facebook. If a large portion of people see an immense amount of value in your offer, there's a high likelihood the whole campaign will be a raging success!
Comparitively, if your offer is lacking in the value department, you will have a hard time with it on Facebook and your campaign will seldom deliver any result
Now you might be thinking, "I don't want to give discounts or lower my value with offers" and I'll tell you right now, you don't have to.
An "offer" is not just a discount.
Here are a few examples:
and so on..
As you can see, in the top two offers above, I've simply added value to my offers at a low expense
In the others, I've simply conveyed the value of solving a problem
There are no limitations, only a lack of creativity
How could you improve your current offer or construct a new one?
Can you add more perceived value at a low expense?
Can you restructure the words/copy you are using to convey more value?
There's nothing wrong with crafting several offers for your business in an effort to see which works best
That's where a well-constructed Facebook campaign can be helpful
When it comes to testing these offers on Facebook, you'll want to be thinking about how to deliver it
Here are some ideas:
Those are the more common ways we deliver offers when setting up new campaigns for clients
The most common question we get asked at this point is, "Great, I've got a few offers to test, how much should I spend?"
We test on a 4 day cycle.
We take an assumption, craft a vehicle (campaign) to test it, let it run for 4 days and then assess our results. Simple.
As an example, say I want to test my two new offers..
I craft 3-4 ads for each offer in Ads manager, whilst targeting the same audience.
I then leave the campaign running at my preferred budget for four full days
After four days has past I then see that offer #1 is working the best so I leave it running, and switch off the other offer
The 4 Day Cycle is a simple test and measure structure
At this point you might look to see which offer generated the most leads or sales (by at least 50% to be statistically significant) and then switch off the under performing offers
Now to answer the question of "How much?", I would recommend setting your budget to whatever you can comfortably afford over the 4 days of your testing cycle, with a minimum spend of $10 per day
As this is all generalised information, if you are unsure about how to make it work for your business, feel free to book a Free Facebook Chat to set your strategy
In conclusion, your offer is one of the quickest ways to more successful Facebook Campaigns, as they only take a bit of brainstorming, a touch of creativity and a solid structure to test them with
I hope you found this helpful!
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