Advertising During The Corona Virus

As a Digital Marketer managing quite a few different brands - both online and local business, there's a lot of uncertainty in whether or not you should be advertising online at all right now. 

So here's my take backed by some facts..

Right now, 28 of the 33 brands we manage or mentor have seen a 20% decrease in lead cost/cost per purchase, this was between the 4th and 15th of March 2020 when fear of this spread was increasing dramatically. 

Not only that but it was/is also cheaper to advertise on Facebook right now. 

One of the ways we measure that is by CPM or 'cost per 1000 impressions' - How much it costs to show your Facebook Ad 1000x

This figure usually sits comfortably at $12 CPM most days of the week. 

Right now across the accounts we manage that figure has dropped FORTY ONE PERCENT to $7 - that's 41% just in case that didn't stick..

SO,

Not only are you able to get cheaper leads and sales right now but IT'S CHEAPER TO ADVERTISE IN GENERAL!

The last time it was this cheap consistently, Facebook had just got done for the cambridge analytica privacy breach.

But let's talk about WHY this might be - Ask yourself. 

Are you trying to conserve your spend right now as a business owner? 

Are you anticipating a drop in sales? 

Do you think every other business owner is thinking the same thing? 🤔

Given the above facts - do you see the opportunity to not only generate new business, cheaper - but also acquire a huge foothold in your industry whilst your competitors are shrinking their marketing efforts?

We've even upped our spend quite considerably to make the most of the current terrain!

So if you're a little unsure - or you need a strategy to navigate the landscape with certainty.. 

Feel free to book a chat and I'll throw some strategies at you free-of-charge

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