Can Facebook Ad Campaigns Be "Set and Forget"?

In short, unfortunately not.

And I write that with great sadness as I personally would love to just leave Facebook to it's on devices and reap the results!

But here is a strategic breakdown as to why your Facebook Ads cannot be "set and forget"

​You Will Miss Opportunities To Scale

​A way to get more out of your Facebook campaign is to spend more on it, assuming it's producing results.

On all the accounts we manage, we notice on certain days, usually before 10:00am, that if it's producing exceptional results we will look to scale it for that day.

If you aren't looking at your campaigns daily, you will obviously miss these opportunities

​Conserve Your Budget

​On a similar note as the previous point, if the campaigns are not performing that particular day we will look to conserve budget by reducing the spend for that day.

Past performance is taken into account rather than overreacting but generally speaking making the most of your marketing dollars is a good thing.

Again, if you're not watching carefully, you will overspend on poor performance.

​Learning Phases

A lot of the time, if you aren't spending enough or yielding results the campaign will fall into 'learning limited'.

This means the campaign isn't getting enough of the desired result to 'exit' the learning phase. It will usually happen around the 3-4 day mark.

Similarly to the previous point, daily monitoring is required to eyeball when this happens and make adjustments.

​Monitoring Creative Fatigue

Being on top of your creative production is paramount in today's digital marketing landscape.

We see it time and time again where business owners will run one ad for weeks on end and wonder why their results have declined.

If you don't have a process to produce new creative as needed or at least once per week, I wouldn't recommend running ads.

Or. Hire us!

​Optimizing Your Campaigns

​Definition: make the best or most effective use of (a situation or resource).

The resource in this scenario is your marketing dollars.

Some optimizations that we commonly make after watching campaigns closely are: 

Placements - is IG or FB getting better results? 

Format - are slideshows, carousels or collections yielding better results?

Objectives - are certain objectives getting higher quality leads?

Retargeting - is our frequency getting higher? Do we need new creative launched here?

Facebook ads without a doubt requires a good amount of attention to ensure things are running smoothly. 

Sure, you might get lucky and not have to pour as much time into it (lucky you!) but eventually you will likely have to address a decline in performance which could be for various reasons

So it's always best to give your Facebook campaigns the attention they require OR reach out to us to see if we can work together!

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