Author: RENATA EKINE
A new tracking possibility is being rolled out to Facebook advertisers who own Facebook groups. If you have been managing a Facebook Page for quite some time, then you have been battling with low reach. Many Facebook Page admins, in their effort to combat low reach and have their audience engage with them turned to Facebook Groups. One disadvantage to that was the inability to target those people. This will soon change!
Facebook enables advertisers to implement a Facebook Pixel right into their group to see the actions people take on your website after engaging with the posts in your group. To connect to your Facebook Pixel to your group, you need to:
Data from the chosen pixel will appear in the Group Tab insights within 24 hours and will be available to the admins of the group and anyone who has admin access to the Facebook pixel.
What will be interesting to see is whether we can create a custom audience based that we can later target with ads.
According to Facebook: “It’s important to note that attributed results (or actions taken as a result of your Group posts) will only show in Group Insights and not in Events Manager or Ads Manager. It’s important to note that these results are not related to the paid advertising results that appear in Ads Manager“.
The possibility to add a Facebook pixel to your groups will gradually roll out to all Facebook groups over the next weeks.
How many times have you fallen into this trap?
"This post is performing 95% better than previous posts, boost it to reach more people."
As attractive as that may sound, the reason you're reading this blog is because you know boosting posts doesn't produce SALES or ENQUIRIES!
Maybe you got a few LIKES, COMMENTS & SHARES but unfortunately, those 'vanity metrics' a.k.a 'stupid data' don't translate into generating new revenue into your business do they?
By default, when boosting a post, Facebook uses the "engagement" objective.
Engagement = LIKES, COMMENTS, SHARES and basically any interaction with your post.
So if you want people to enquire through Facebook messenger or visit your website, then you can't be surprised when boosting doesn't yield those results for you, because you haven't chosen the right objective.
If you've ever had a play around in Ads Manager when creating an Ad (the only place you should be creating ads) then you'd see a whole bunch of different objectives like the ones pictured below
As an example, if you wanted more people to visit your website, you'd use the "Traffic" objective circled above.
Similarly, if you wanted more people to enquire via messenger then you'd use the "Messages" objective.
So, hopefully you've gotten some valuable insight into why your BOOSTS haven't worked in the past. But don't stress, there's a more efficient way to being creating your Ads to achieve greater success with them.
If you're interested I did an EPIC 35min webinar on "How To Create a Facebook Ad Properly" that you can gain access to for FREE - Note: You don't have to be a tech wizard to learn this either
Just hit the button below