Today I'd Like To Plant A Seed. 🌱 TikTok Ads
Whilst you might think TikTok is only full of 13 year old kids dancing and trying to go viral - the advertising platform itself is so wildly underpriced it's insane
Remember when everybody just started to adopt Instagram 4-5 years ago?
Prior to this everyone was saying, "Nah Instagram is for kids, they're not looking for my business."
Well.. as you well know now, it's one of the best platforms to get new customers from.
I started advertising on it as soon as the ad platform became available and man...
People talk about the golden days, those were it haha! Cheap leads, cheap online sales - the lot!
To date we get 20-30% cheaper results by advertising on Instagram instead of Facebook in some accounts!
I believe this to be because (at least here in Perth) most people don't think to test this out.
And so I've noticed a similar trend toward TikTok at this point in time.
Business owners think their target audience isn't on there..
They've fallen into the same assumption that had them 'miss the boat' on Instagram ads.
I'd love to plant a seed for you today - TikTok is your next biggest platform to get new customers from.
For my solar business in Queensland, we get 8-10 red hot, qualified leads from TikTok at $45 each - where as Facebook sits around $150+ a lead
You may have even seen MY ad on TikTok, promoting my training video for Australian business owners. These leads come in FOUR TIMES cheaper than Facebook at $2.20 a pop
If you follow my Instagram, I regularly post updates on new platforms and strategies that are working.
Does this mean you give up on Facebook and move to TikTok?
It means allocate some budget to test it out yourself - guaranteed you will see 3X to 4X CHEAPER costs to show your ads at the very least!
TikTok uses a very similar ad platform to Facebook - create a campaign, target an audience, create an ad.
I'm pretty sure it was modelled after Facebook anyhow!
That's all for today - if you would like to chat about this some more, feel free to book a call with me below!
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There's no shortage of volatility on Facebook nowadays with iOS14 updates and major platform changes being deployed.
As with most things in life, if we're slow to adapt OR adopt, we can be left behind in a wake of other people's success.
Today I'm sharing 3 strategies that I've had to redevelop in order to adapt to the current landscape of Facebook advertising, to push our budget and ad spend even further.
So buckle up, slip into a nice pocket of stillness and focus, and let's begin.
Strategy One: Identify Top Performing Placements
Did you know that your Facebook ads don't just show on the newsfeed?
There's a good amount of 'placements' from which you can have you ads shown (pictured below)
Strategy Two: Use All Creative Formats In Your Ads
Most of us are guilty of simply slapping up and image that we think will work well and letting it run.
But there is so much potential opportunity in using the other creative formats that are available to us.
I recently consulted with a client and identified that although they had spent quite a bit of time producing a video that they used in an ad, their Instagram (IG) story ad, which was a simple image, delivered the best results for them.
You will see on the ad level the opportunity to edit specific placements and how they will show your ads. Pictured below.
Similar to strategy one, this will give you valuable insight into which creative formats deliver the best results for your brand.
Just be aware that if you are using videos in your ads, you will have to edit the length accordingly to fit certain formats. i.e. IG feed - max 60 secs, IG reel - max 30 secs, FB feed - 10mins, IG story - 15 secs.
Strategy Three: Run Your Ads On Instagram Only
Remember when everyone was saying, "Only kids use Instagram" (Side note: People are saying the same about TikTok right now, let that sink in)
Well, not only are those people eating their own words, but Instagram is largely a platform that adopted online shopping seamlessly.
If you run a service-based business don't worry, this is still very relevant to you.
We're finding it 20-30% cheaper to run ours and our client's ads on Instagram, this could be for many reasons..
It seems less competitive, especially for local businesses. It has a lower negative feedback score, and ultimately CPMs (cost per 1000 impressions) is lower across IG.
With these 3 strategies in your arsenal you should notice a significant difference in the results you get from your next Facebook campaign
As the platform and advertising protocols evolve, it goes without saying, staying up to date and adopting new strategies is your 'silver bullet' for growing your business on Facebook.
Feel free to book a strategy call with me if you want more results from your ads!
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