Facebook ads that bring customers, not just cheap leads.
I build and run Meta ad campaigns for service businesses that care about booked jobs and money in the bank, not a spreadsheet full of leads who never pick up the phone.
Book a callwatch this - these are my best ad-types for lead generation
I actually run a business, not just ad accounts.
same hands on your account as on mine.
I'm not an agency guy behind a laptop who's never carried the risk. I co-own Qvolt Solar and run its Meta ads myself: real spend, real booked jobs, every single week.
So I know exactly what a job is worth, because I'm chasing them too. When I run your ads, I run them like I run my own: for customers and cash, not vanity numbers.
You don't actually want leads.
You want customers. Booked jobs. Money in the bank. Most ad "experts" chase the cheapest lead they can find, then wonder why none of them buy. That's the trap.
So I optimise for the thing that actually pays you, not the vanity number that looks good in a screenshot.
and i have a shitload of fun building it.
What's working now
What I'm seeing in real accounts right now: what's printing booked jobs, and what's quietly dying.
ABO vs CBO for lead generation: which should you use?
Use whichever is working for you. If neither is, use ABO. Here's how I set up testing, judge ads and scale winners without restructuring. ...more
What's working now
October 11, 2026
What's a good cost per lead for Facebook ads?
A good cost per lead is the one your margins can carry. Here's how to work out your own maximum and why to judge ads on cost per customer. ...more
What's working now
October 11, 2026
Want me running your ads like I run my own?
If you'd rather hand the whole thing over and have me build, run and babysit your Meta ads properly, let's talk. If it's a fit, we'll map it out on the call. If it's not, I'll tell you straight.
Book a callno pitch-slap. just a straight conversation.