I love dabbling in other marketing platforms.
Don't get me wrong, Facebook is by far the most powerful platform to market yourself online, but just like a good investment portfolio - it's a good idea to diversify.
Plus it's fun 🤓
Snapchat allows you to get in front of an age range of 16 - 35 year old people consistently.
And no it's not just a "young person platform" and even if it were, they'll grow up someday - so whose brand would you like them to recognise?
Right now Snapchat is something I'd consider to be "underpriced attention"
Clicks are cheap, just .28c in fact.
Imagine only paying $28 for 100 targeted people to visit your website - then retargeting them on Facebook
With this particular campaign pictured above, I was generating interest for my mentorship course.
We got 1720 "swipe ups" a.k.a clicks @ 28c each
146,000 impressions (eyeballs on my ad)
and a CPM of $3.29 - basically how much it costs to reach 1000 people at a time (compare that to the average CPM on Facebook of $12 and you see why I'm stoked)
Creating the ad is a tad bit fiddly I must admit.
Snapchat have their own self-serve ad platform similar to Facebook
Your image or video needs to be a PORTRAIT style and I have found just turning the selfie camera on and speaking tends to be one of the better performing types of ad content - don't be afraid to get in front of that camera!
Also you'll need to have your logo in the video/image as well.
They don't allow for any "perceived negative" before and after pics in the content either - basically if you follow Facebook's guidelines for advertising then you should be right.
All in all, if nothing else, Snapchat is a great tool for branding - letting people know who you are and what your business does
And cheaply I might add 😉