REVEL LOUGHLIN
  • Home
  • Services
  • About
  • News
  • Contact
  • Reviews
  • Home
  • Services
  • About
  • News
  • Contact
  • Reviews

3/4/2019

1 Comment

Advertising on SnapChat

 
Picture

I love dabbling in other marketing platforms.

Don't get me wrong, Facebook is by far the most powerful platform to market yourself online, but just like a good investment portfolio - it's a good idea to diversify.

Plus it's fun 🤓

Snapchat allows you to get in front of an age range of 16 - 35 year old people consistently.

And no it's not just a "young person platform" and even if it were, they'll grow up someday - so whose brand would you like them to recognise?

Right now Snapchat is something I'd consider to be "underpriced attention"

Clicks are cheap, just .28c in fact.

Imagine only paying $28 for 100 targeted people to visit your website - then retargeting them on Facebook

Picture
​With this particular campaign pictured above, I was generating interest for my mentorship course.

We got 1720 "swipe ups" a.k.a clicks @ 28c each

146,000 impressions (eyeballs on my ad)

and a CPM of $3.29 - basically how much it costs to reach 1000 people at a time (compare that to the average CPM on Facebook of $12 and you see why I'm stoked)

Ad Creation 

Creating the ad is a tad bit fiddly I must admit.

Snapchat have their own self-serve ad platform similar to Facebook

Your image or video needs to be a PORTRAIT style and I have found just turning the selfie camera on and speaking tends to be one of the better performing types of ad content - don't be afraid to get in front of that camera!

Also you'll need to have your logo in the video/image as well.

They don't allow for any "perceived negative" before and after pics in the content either - basically if you follow Facebook's guidelines for advertising then you should be right.

All in all, if nothing else, Snapchat is a great tool for branding - letting people know who you are and what your business does
​
And cheaply I might add 😉
1 Comment

    Author

    Revel Loughlin
    Facebook Ad Expert

    Archives

    February 2023
    January 2022
    September 2021
    December 2020
    October 2020
    September 2020
    June 2020
    May 2020
    March 2020
    April 2019
    March 2019
    September 2018
    August 2018

    Categories

    All

    RSS Feed

Home

About

Services

News

Contact


©️ Copyright Revs Consulting 2022
Privacy Policy | Terms and Conditions | Disclaimer by ​Baamboo Studio