Facebook has begun rolling out a new update from which you will be able to message friends, family or co-workers across the messenger family of apps seamlessly.
Stan Chudnovsky, VP of Messenger at Facebook, said in a recent post,
"We’ve been working on this for a while, so I’m excited to share that we’ll soon be bringing a new Messenger experience to Instagram. We’re starting to roll it out in select markets today and it will be coming to the rest of the world soon. This new experience will make it easier for you to connect with the people you care about. With this update to Instagram DMs, people will get many new features including the ability to communicate with friends and family across both Messenger and Instagram without downloading a new app, watch IGTV videos or TV shows together, create selfie stickers, and enable vanish mode so your messages disappear after they’re seen."
So what does this mean for you? The business owner?
Well if you use BOTs like Manychat, you'd best be poppin' bottles 🍾 because this update likely means that you will be able to deploy your BOTs into Instagram as well!
So as well as being able to deliver a more personalized experience on the Facebook platform and let your customers know about your products and services, you will soon be able to do the same on Instagram
Personally I think this is a sensational move.
Having run several Messenger Objective tests to the "instagram direct" location, the option to now run a Manychat Automated Flow will save us and other business owners a lot time answering FAQs and giving customers direction on the spot
What do you think? Are you excited for this?!