How many times have you fallen into this trap?
"This post is performing 95% better than previous posts, boost it to reach more people."
As attractive as that may sound, the reason you're reading this blog is because you know boosting posts doesn't produce SALES or ENQUIRIES!
Maybe you got a few LIKES, COMMENTS & SHARES but unfortunately, those 'vanity metrics' a.k.a 'stupid data' don't translate into generating new revenue into your business do they?
By default, when boosting a post, Facebook uses the "engagement" objective.
Engagement = LIKES, COMMENTS, SHARES and basically any interaction with your post.
So if you want people to enquire through Facebook messenger or visit your website, then you can't be surprised when boosting doesn't yield those results for you, because you haven't chosen the right objective.
If you've ever had a play around in Ads Manager when creating an Ad (the only place you should be creating ads) then you'd see a whole bunch of different objectives like the ones pictured below
As an example, if you wanted more people to visit your website, you'd use the "Traffic" objective circled above.
Similarly, if you wanted more people to enquire via messenger then you'd use the "Messages" objective.
So, hopefully you've gotten some valuable insight into why your BOOSTS haven't worked in the past. But don't stress, there's a more efficient way to being creating your Ads to achieve greater success with them.
If you're interested I did an EPIC 35min webinar on "How To Create a Facebook Ad Properly" that you can gain access to for FREE - Note: You don't have to be a tech wizard to learn this either
Just hit the button below
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