Written by David Cohen
Facebook Canvas has a new name— Instant Experience—and some new capabilities to go along with its name change.
The social network said in a blog post that the number of Instant Experience campaigns has more than doubled over the past year, and content now loads 15 times faster than standard mobile websites.
Facebook took the wraps off Canvas in February 2016 and added templates in September 2017.
New template Instant Forms—which enables brands to ease the process by which people share their contact information—joins existing templates Instant Storefront, Instant Lookbook, Instant Customer Acquisition and Instant Storytelling.
Facebook also revealed that the Facebook pixel will now be automatically added to Instant Experiences for any brand that is already using the pixel on its website.
The social network said in a blog post, “Businesses can now integrate the Facebook pixel and third-party pixels into their Instant Experience to get more detailed data and insights … This will enable businesses to re-engage with customers who interacted with their Instant Experience.”
Third-party pixels can be embedded into Instant Experiences in order to track engagement and compare performance with that of other campaigns via their analytics or insights tools of choice.
Author: RENATA EKINE
A new tracking possibility is being rolled out to Facebook advertisers who own Facebook groups. If you have been managing a Facebook Page for quite some time, then you have been battling with low reach. Many Facebook Page admins, in their effort to combat low reach and have their audience engage with them turned to Facebook Groups. One disadvantage to that was the inability to target those people. This will soon change!
Facebook enables advertisers to implement a Facebook Pixel right into their group to see the actions people take on your website after engaging with the posts in your group. To connect to your Facebook Pixel to your group, you need to:
Data from the chosen pixel will appear in the Group Tab insights within 24 hours and will be available to the admins of the group and anyone who has admin access to the Facebook pixel.
What will be interesting to see is whether we can create a custom audience based that we can later target with ads.
According to Facebook: “It’s important to note that attributed results (or actions taken as a result of your Group posts) will only show in Group Insights and not in Events Manager or Ads Manager. It’s important to note that these results are not related to the paid advertising results that appear in Ads Manager“.
The possibility to add a Facebook pixel to your groups will gradually roll out to all Facebook groups over the next weeks.
How many times have you fallen into this trap?
"This post is performing 95% better than previous posts, boost it to reach more people."
As attractive as that may sound, the reason you're reading this blog is because you know boosting posts doesn't produce SALES or ENQUIRIES!
Maybe you got a few LIKES, COMMENTS & SHARES but unfortunately, those 'vanity metrics' a.k.a 'stupid data' don't translate into generating new revenue into your business do they?
By default, when boosting a post, Facebook uses the "engagement" objective.
Engagement = LIKES, COMMENTS, SHARES and basically any interaction with your post.
So if you want people to enquire through Facebook messenger or visit your website, then you can't be surprised when boosting doesn't yield those results for you, because you haven't chosen the right objective.
If you've ever had a play around in Ads Manager when creating an Ad (the only place you should be creating ads) then you'd see a whole bunch of different objectives like the ones pictured below
As an example, if you wanted more people to visit your website, you'd use the "Traffic" objective circled above.
Similarly, if you wanted more people to enquire via messenger then you'd use the "Messages" objective.
So, hopefully you've gotten some valuable insight into why your BOOSTS haven't worked in the past. But don't stress, there's a more efficient way to being creating your Ads to achieve greater success with them.
If you're interested I did an EPIC 35min webinar on "How To Create a Facebook Ad Properly" that you can gain access to for FREE - Note: You don't have to be a tech wizard to learn this either
Just hit the button below