Having worked with several Fencing companies across the US, UK and Australia. I've been able to refine a strategy to get fencing leads that works almost 95% of the time - pretty good odds when you think of all the other ways you could waste money trying to generate new leads for a fencing business!
Specially in this article I'm going to outline where we get the most 'bang for our buck' and that is from Facebook.
Now for those of you who have a bad taste in your mouth or perhaps haven't had success with Facebook Ads, hear me out.
It works, and it works exceptionally well only when setup and run correctly.
So let's talk about the strategy that you can use to generate some new leads into your fencing business
Firstly, you'll want to have a) A Facebook Page and b) an Ad Account, both of which you can google how to setup.
Second, you'll want a 4 to 5 images of your work, we've often used colorbond fence pictures as they tend to draw a lot of attention.
and Lastly, you'll want to think about an offer that you can entice new fence customers with!
We can talk about some offers that have worked well by booking a chat here if you like!
From here you can begin to setup the Facebook Campaign itself:
The Facebook Campaign will then go into the "review" process and hopefully will be approved within 24 hours.
The above points are the exact framework that we've used to teach 100's of Fencing companies how to setup and run their own Ads to get more customers and obtain more leads.
Having said all of that, there are 3 specific details you need to remember when using this framework.
The first is your offer, the second is the target audience you use, and the third is the Ad.
I've recently put a short webinar together which explains how we setup our Facebook campaigns to get fencing leads and how you can do it too.
If you would like to watch and learn how we're getting a 'truckload' of new leads for fencing businesses, book a call with myself and I'd be happy to share the info: http://bit.ly/FreeFBChats