Today I'd Like To Plant A Seed. 🌱 TikTok Ads
Whilst you might think TikTok is only full of 13 year old kids dancing and trying to go viral - the advertising platform itself is so wildly underpriced it's insane
Remember when everybody just started to adopt Instagram 4-5 years ago?
Prior to this everyone was saying, "Nah Instagram is for kids, they're not looking for my business."
Well.. as you well know now, it's one of the best platforms to get new customers from.
I started advertising on it as soon as the ad platform became available and man...
People talk about the golden days, those were it haha! Cheap leads, cheap online sales - the lot!
To date we get 20-30% cheaper results by advertising on Instagram instead of Facebook in some accounts!
I believe this to be because (at least here in Perth) most people don't think to test this out.
And so I've noticed a similar trend toward TikTok at this point in time.
Business owners think their target audience isn't on there..
They've fallen into the same assumption that had them 'miss the boat' on Instagram ads.
I'd love to plant a seed for you today - TikTok is your next biggest platform to get new customers from.
For my solar business in Queensland, we get 8-10 red hot, qualified leads from TikTok at $45 each - where as Facebook sits around $150+ a lead
You may have even seen MY ad on TikTok, promoting my training video for Australian business owners. These leads come in FOUR TIMES cheaper than Facebook at $2.20 a pop
If you follow my Instagram, I regularly post updates on new platforms and strategies that are working.
Does this mean you give up on Facebook and move to TikTok?
It means allocate some budget to test it out yourself - guaranteed you will see 3X to 4X CHEAPER costs to show your ads at the very least!
TikTok uses a very similar ad platform to Facebook - create a campaign, target an audience, create an ad.
I'm pretty sure it was modelled after Facebook anyhow!
That's all for today - if you would like to chat about this some more, feel free to book a call with me below!
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